PURE GOLD

Slow advert day . . . Gold Flake from around 1940.
Gold Flake was a classic Indian cigarette brand, produced in the UK by W.D. & H.O. Wills, from 1901. Gold Flake refers to cigarettes made using bright rich golden tobacco. After 1912, the biggest change in the brand was in 1971 with the introduction of Gold Flake Kings, followed up with the launch of Gold Flake Kings Lights in 1999.