Red Bull billboard

I think in this pic we have to ignore the bottom-right ad. It's the definition of amateur, a real mess of a sign which slightly detracts from the billboard. ClearChannel should maybe make it clear to the little guy. Proper advertising versus homemade, writ large.

And the billboard is proper advertising. Clear photography, clear art direction and clever copy. I am a million miles away from a Red Bull fan though. I have had light-hearted social responsibility conversations with students whose Red Bull daily intake is edging over 'a couple' and in one case, you'd need your other hand to count. Yup, daily. Not so much 'wings' as rocket-propelled. I go for the ever-so more traditional 'sleep' or 'coffee' (occasionally) - I've never had a Red Bull. I've also never had tea, beer, Nandos or KFC - the first and second sheer taste, the third not been and the fourth, well, google them.

It's a cracking slogan though, a nicely thought proposition. Red Bull gives you wings. Not, will send you wired, not, will keep you up, just wings. And of course the true test of a proper proposition? I was going to say that it has legs, but let's say adaptability. 'Wings for all tastes' is a very nice variation to introduce new flavours. Three new flavours - one at a time though.