Fiery clouds

Pathetic fallacy
Always remember wondering why a term for this (learnt in ‘A’ Level English literature) when any advert jingle has ie “bright sunny days” to make you feel energised by the product they are flogging - think Kellogg’s Cornflakes. 1-2-3

“good morning, good morning
The best to you each morning
Sunshine breakfast
Full of goodness
Best for everyone”