Ad books

The ad books I own and have been gifted sit on a shelf in my office. It's far from a comprehensive list, as I have read others and borrowed many more from friends and libraries. There are some crackers amongst them - anything by Seth Godin, plus Luke Sullivan, Scott Goodson, the late Paul Arden and, a bit to the side, Malcolm Gladwell, plus a bundle of marketing books too. It was a real honour to be asked to contribute to one, '8 Mandates' by Kent Huffman (I'll blip about that soon).

Got a couple of ideas too, and would love to write one - maybe more academic marketing text than a pure ad book. Always looking for 'must reads' in marketing and wider - am open to suggestions.