Keith Reinhard, advertising legend

So we were in the presence of advertising legend Keith Reinhard today. Chairman Emeritus of DDB, Keith gave a talk on advertising to twenty of my #adprstudents and we hung on every word, as he described DDB's 'What if?' philosophy. What an honour to listen and take in. We queued for autographs afterwards (he signed copies of 'A technique for producing great ideas'). This is the eleventh year I've organised this trip, so this was around the 50th/60th visit - it was one of the best, a real wow moment.