The new echinacea flowers for first time

I bought this as a small plant from the farm shop a week or so ago but haven't potted it on. I think I need to.

I do like the intricate orange centre of the flower. I must watch it as it completes its flowering cycle.

NB  / edit
I now notice the uploaded file, which looked very sharp here on my computer, is now rather blurred, which is a problem I have a lot with my uploaded Blip pictures.