Formland UP2013 Denmark

Now here is a box with a story... Her's a perfect example of an eye-catching branding concept to grab the shoppers attention . Some of you will not be disappointed to find this box full of a wonderful experience to give your taste buds a really delicious treat - chocolate of course. Just one of the many fantastic foodie offerings in store for visitors to the food hall UP2013 Formland show in Herning . Anette Eckmann from Eckmann Alive Studio couldn't have done a more perfect job of branding and styling of the show - a very new and up beat look of black & white punctuated so well with hot cerise pink through out the hall. Even the unique use of quirky happy music & vintage style crockery gave a truly Parisian feel to the whole show. Studio lighting, high walls and funky dining areas punctuated with hot pink everywhere added a 50's movie theme to very on trend and bang up to date feel good show. Kirsten and Karin gave me the warmest welcome to their stand Secret Kitchen where I am delighted to be presenting Womersley fruit vinegars in Denmatk for the very first time. Even TV chef Morten Shaerved was very impressed with our blackcurrant & rosemary vinegar. Amazing to see orders coming in from some of the finest delicatessens and food stores in DK. What a fabulous way to showcase some amazing artisan products and ingredients in such a fun, funky and refreshing manner - Large UK food shows should take a look at how things can be done and for a fraction of the price in England. Our range in good company with Belvoir fruit drinks, Burts crisps, Cartwright and Butler along with The London Ta Company. Anthony with his super Helt honey was lovely to meet despite being over the border and from Lancashire can be excused with his fab jars of the most wonderful honey range including a range of botanical flavours , honey to suit everyones taste- whether it be cinnamon, ginger or even liquorice. Well I could talk about food all night but will save some treats for tomorrow .