Genesis ride out

Madison Genesis, the cycle race team, were 'riding out' from the local bike shop today and I bumped into them and a few chums at the Cavendish Pavillion, Bolton Abbey.  Turns out they hadn't gone very far (but at quite a pace).
I rather liked their support vehicle, every cyclist should have one ...
There's an old cycling line that goes something like "the bikes on top of your car should be worth more than the car".  In this case it would probably take about 4 of those Genesis Zeros, plus some spare wheels, I reckon.