Silly Saturday - Slick marketing?

I suppose the supermarkets have to promote something in the long winter months after Christmas, but I’m wondering who thought up Saltire Buns! I really can’t make up my mind whether to admire their marketing prowess, or cringe at it! The moment I saw it, though, I knew I’d found my silly Saturday blip.

PS this go to Admirer, as ever, for hosting The Silly Saturday Challenge.