Essential instructions?

Spotted this in the supermarket today. I find it hard to believe that somebody was actually set a brief to quote these instructions. It's clear too that Andrex are looking to increase their sales.
I'm glad to report that none of the other brands thought it necessary to provide us with instructions, but you do wonder just who they are aimed at!
What's worse is that I seem to have been doing it wrong for all these years, lucky I've survived!!!!
Very silly for Saturday.....if not ridiculous.