Where's the shrimp?

So Tandy and I were at the grocery store and discovered a bag of "Gourmet" shrimp flavored chips. Supposedly flavored with Louisiana shrimp.

The chips are tasty, and about twice the thickness of an ordinary chip... but it seems like perhaps they forgot to add the shrimp flavoring to this batch.

My review is a thumbs down. The chips are OK, but this is definitely more of a marketing idea than shrimp flavored chips.