Sarah Duncan

Some of you may recall the obnoxious behaviour by a shop owner in Bath in a road-rage incident in November last year. It was captured on camera and uploaded to Youtube; for some reason the video only went viral in March this year (2012).

I was walking up Broad Street in Bath and noticed that the shop run by that woman has now closed and is being refurbished. I have no idea whether it is still connected with her and is being re-branded, or whether it is now under new management entirely.

It just goes to show that Brand is Reputation and how easy it is to lose the value invested in both in this viral age, when a foolish act can be publicised world wide in minutes.