Big Sale

I ventured out today, for a brief foray.

This A-board has been hanging around at the corner for some months - chained to the nearest tree so it's not going anywhere. Just noticed that it's recently been joined by another one nearby. Zwilling Global Sale? WTF? Googled Zwilling and they would seem to make kitchen equipment. But who would put up these boards in the depths of Leith, and why??