F1 Why?

It looked smart, shiny and fast.
Obviously sat on a trailer resulted in it losing a little street cred.
A couple of "beautiful people" handed out flyers for a clothes shop.
So, bring in an expensive race car, have beautiful people advertising your clothes shop, and increase business.
Will it?
Or will most people refuse the flyers and just admire the car, taking photos of it on their camera phones?