AP Psychology Photo Journal 1

What is going on in the photo?
This is a photo taken of a polling kiosk in Costco. I took it when i was out shopping with my family on September 17th. It is meant to receive customer feedback through a written response. Anybody can write down their opinion and send their feedback to Costco employees and managers. This way, if a customer has a complaint or a compliment about service or the store itself and wants to remain anonymous or doesn't want to talk to someone in person, they can write it down here. This makes it easier on both customers and employees, as customers can easily give feedback and employees will be able to have a clear, written idea of what works well and what does not when serving customers. (125)


How is it related to a specific psychology concept from the current or previous units?
This is an example of a survey. Surveys are a way to get data from an entire population easily and cheaply. In this case, the data is customers' opinions on Costco and its employees. Surveys are much less in-depth than other research methods, which is exemplified by the fact that the papers one would write their feedback are very small- only a few lines long. The people working at Costco want to know how to improve their store, and having a small survey asking customers what they think is a quick and inexpensive way to get real opinions from real people. (101)


Link the image to one of the perspectives of psychology with an explanation of how it relates.
This survey could be related to the humanistic perspective of psychology because it has to do with the personal opinions of people. The humanistic perspective has to do with the self, and having people submit something that has so much to do with their own personal opinion seems to relate much more to the humanistic perspective than any other. Not only that, but psychologists who use the humanistic perspective try to see through the eyes of the eyes of the person they're observing, and this survey is doing just that.The point of the survey is to try and understand not only what the customer experienced during their shopping trip, but how they experienced it. (114)