Choices!

While I was doing some shopping yesterday I bought some toothpaste which I knew I would need for my holiday .... the  big pump dispenser is just a bit too large for my luggage.

I counted 17 varieties of Colgate .... 
    Cool Stripe
    Triple Action
    Cavity Protection
    Sensitive
    Sensitive Pro Relief
    Total Freshening
    Total Proof
    Total Daily Repair
    Total Gum Health
    Total Whitening
    Total Healthy Clean
    Total Original Care
    Advanced White
    Max White
    Max Fresh
    Max Cavity Protection
    Deep Clean Whitening


How different can they be.  All I wanted was a tube of toothpaste!