Freedom.

Having my own bike was one of the great freedoms I remember vividly from my childhood. Of course the first car was also one of those great moments but I have many more fond memories of the adventures I had both alone and with friends on our bikes. It's a great feeling as a dad to see your children take off on their bikes. The freedom, the independence. It brings those great memories flooding back. A brand new vehicle that allows you to reach further and discover more of the world around you. It really is a great milestone in life.