Earely morning in Minneapolis

It just doesn’t flash at you; it presents a show. 1,400 incandescent light bulbs spell out the beer’s name one letter at a time—G-R-A-I-N B-E-L-T—followed shortly after by a flashing “BEER.” 
Built in 1941 for $5,000, the Grain Belt Beer bottle cap sign is one of the largest freestanding neon signs in the midwest. The sign is  50 feet wide and 40 feet tall. The sign also displays more than 800 feet of exposed neon. Even when it is not lit, the porcelain-faced sign is a striking addition to the river landscape, displaying the beer’s signature color combination of red, yellow, and black.