Femina

Femina is a Danish magazine that the wife leyekes reading. When eye was young the population of Iceland was to small to support the publication of glossy magazines in Icelandic so the bookstores ordered the Danish ones and once a week would put signs in the windows and in the streets saying "New Danish Magazines". This was such a cultural phenomena that one of Iceland's biggest pop groups is called Nýdönsk (Newdanish) after these signs.