Boys with Toys?

I hope I am not out of order with today's blip.  I know this is considered fun, a game, team building as it is called, but in view of the state of the world today, I find this display on the high street, to promote "paint balling,"  quite disturbing. 
It is a prominent display, and right outside a church. Harmless fun, boys with toys? I'm afraid I don't condone it and actually find it quite upsetting.