Blipfoto Forever

The latest news is that Metis Partners intellectual property brokers have announced that BlipFoto will be acquired by the end of the week. 

Metis Partners was instructed by Tom MacLennan of FRP Advisory LLP, provisional liquidator of Blipfoto Ltd., to handle the sale of the technological expertise and intellectual property behind Edinburgh-based Blipfoto earlier this month. Metis Partners are brokering the deal in which Blipfoto will continue with business as usual and the treasured photo journals will be maintained as part of the asset sale.

Nat Baldwin, of Metis Partners, who negotiated the deal for Blipfoto, said: "Blipfoto has benefited from remarkable brand affection. The preferred bidder views Blipfoto as a strategic opportunity and has expressed excitement about the prospects for growing the business and nurturing existing users. Metis Partners are delighted that the deal will enable Blipfoto to continue to expand in new ways.”

Scott W. Hardy – President and CEO of Polaroid indicated his support for the acquisition and his enthusiasm for a strong and continued brand strategic partnership. Hardy said, “We continue to see tremendous value in Polaroid Blipfoto from both a business and a human perspective. This was true in January when we announced our partnership, and continues to be true today. The heartfelt expressions of support and affinity for Polaroid Blipfoto from members of the community this past week are as clear an indication as you can get of just how much this service means to the people who use it. We are delighted to have reached an agreement that will enable us to keep this vibrant and important community alive and well for current and future users".

So the future's looking brighter for Blipfoto.