It's a very blew coat

I'm sure anyone who has read a few of my diary entries has spotted the odd spelling mistake or seven, but this time I do mean blew. I like discovering some of London's quirky little gems. This shop is near where I'm currently working and although I've yet to go in, I have now both blipped and googled it. (Or should that be I've wikied it?)

http://en.m.wikipedia.org/wiki/Blewcoat_School