Meat free WHAT?!?!?

It's got to be another of them there Oxidised moron thingies.
That's two today.
1. A pack of two Avocados bearing what looked, at first glance, to be instructions "Great to eat now at home". Thinks ...
"If I eat them now I can't eat them at home too." Close scrutiny yielded the fact that the outer edge read "Refrigerate at home" while the centre said "Great to eat now".
2. This one ... How the Sam Hill can they be meat free when:-
"The chicken (Gallus gallus domesticus) is a domesticated fowl, a subspecies of the Red Junglefowl. As one of the most common and widespread domestic animals, with a population of more than 24 billion in 2003, there are more chickens in the world than any other species of bird. Humans keep chickens primarily as a source of food, consuming both their" MEAT "and their eggs."