Brand FIFA

Okay, I know the photo isn't fun, glamorous, or even taken well. My excuse is the twelve hours I spent at school today. Four working and eight pondering about FIFA as a brand. I'm in a graduate program for advertising. This was all I could blip today. We decided to document our progress as we were diving deeper into the brand, and what it means in culture. Unfortunately, my professor thinks it's okay to ignore the fact that it's a corrupt and political "government." Despite all of that I like the direction my partner and I are heading with the brand. If anyone has anything they would like to say about FIFA or football (soccer)...let it out. I could use some feedback.