Moray cup

So for those of you that haven't seen (or tasted) it before, this is a label from a bottle of "moray cup".
It's a fruity fizzy drink made by sangs in Banff in Scotland.
For all the years I've drunk it, it was only yesterday I realised that:

A) Banff isn't known for its sunny blue sky's, and palm trees, more for its freezing sea winds grey sky and seagulls.

B) I have no idea who these gentlemen are and why they are so happy with a drink that is obviously not moray cup (it being blood red in colour)
Anyone from Banff care to shed any light on this