Contouring

The perfect face is of oval shape. I can't say I could distinguish an oval from a heart, I can see a round or maybe a diamond, I'm not sure if it might be a square.

Whatever your face there are improvements to be made, lines to be drawn, angles to be sharpened. It's a fallacy to call it artistry, we are technicians, beauticians, the process is not of creation, it's of standardization.