everyone likes a good story
8:30pm and watching West Wing with Mrs theWeir.
This time over some food.
I've often answered the question "so, what do you do for a living" with "I help people tell stories". Partly because it's not a normal answer, partly because it's as vague as my job title and mainly because it's accurate. Well sort of.
It's what I have done and like to do, and often get to do.
Today at work I was in one of those meetings which is intended to see us come out with a clear sense of the story we want to tell to a potential customer. The thing was, no-one really had an idea of what we wanted to say. We were unclear on what we were going to provide, on what we wanted to offer, and at a basic level - about who the audience were and why our *services* were going to help them.
It's sometimes hard to pipe up when you are considered to be (at least in part) as the slide-jockey. Sure, I can try and make some presentations look clean(-ish), consistent and on-brand, but if the story isn't straight, then the prettiest slides in the world won't help.
I think watching the West Wing reminds me of the power of narrative, or good writing and ultimately of a clear story.
And everyone likes a good story.
Especially when it's true.
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- Apple iPhone 4
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