Scottish Tourism in good hands

A little jaunt to Perth today for the 'Winning through Innovation' conference.

This was the highlight of Robbie Parish's speech in which he explained the digital strategy for Visit Scotland. We're still not quite sure that we've got it all, but we think it might be worth waiting for ...

We also heard from Daniel Edward Craig, who's had to bring his middle name into use to prevent the faces of Maitre d's falling when he walks into restaurants. And Karen Plumb from Trip Advisor who talked about why they'd decided to use the Facebook application program interface to improve their user experience.

So that's what we little holiday cottage owners have got to get to grips with to attract guests these days, and of course to encourage them to share their wonderful experiences.