Freezing In The Goodness

Perhaps how many homeless people will be feeling this winter as public services are replaced with the 'goodness' of the Big Society?

Or how many people will be feeling when they have to turn their heating off - their health sacrificed for the 'goodness' of energy company profits?

Maybe how Jesus felt as he tried to remain good as the devil tempted him in the wilderness? (!)

Enigmatic philosophical comment in the window of my local frozen food shop.