Creative v Theory
I saw this Billboard on the way home after an excruciating day of advertising theory. It sort of reminded me why I was studying the area in the first place.
Advertising is an Art not a Science - Well not according to the theorists.
They guys could take the fun out of anything!
Got a presentation on Friday o the strong theory of advertising v the weak theory.
So I have piles of journals to go through again.
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