Is that a gauntlet being thrown down?

Seems like Sam Adams is hinting that Joe Public might not be man enough to attempt to plow their way through the full variety of beers on offer.

Tempted to at least give it a go! Older as I am I'm not sure I'd even make it to double figures these days.

And the thought of the next day, is enough to give me the hee-bee-jee-bees.

But this is Mexico and I have to learn to be more MACHO!