The only way

For the last three and a half years, I've carried this bag on my back most days I've been at work.

I might have been cycling, perhaps running or maybe just walking to the bus stop - like today.

I've sometimes wondered whose benefit this logo is for. The back has a mesh and frame which let air circulate (resulting in less perspiration, as you would hope), and when it's worn, the logo faces my back.

I guess it's nice to know we don't need to have everything on show. Some things are for our good and aren't about blowing a particular trumpet.