Squiggly lines - a good way to articulate customer

For the last two years we've been trying to attract the right audience for our collaboration platform, ICEflo, but nothing was really working very well. Now we're working with our sales agents Sonsie, they not only get the proposition, but they know who are cutomers are and how to reach out to them.

So armed with our new messaging, we attended a great event today with a room filled with our potential customers. The theme: Service Transition - Painless Go Lives. Right in our sweet spot. And the squiggly picture in our brochure worked a treat. Everyone who spoke to us could identify themselves in that picture and seemed delighted that someone had articulated the challenges so concisely.

So, we have some great leads and confirmation that the messaging is right.

Who'd have thought that stick men could be so powerful!