Bread and Marketing

Getting over Wednesday is always a bit cheerful, although this weekend has been allocated to panting the windows on the house.

Took this blip while browsing the supermarkets. Since when did we have so many varities of bread and so many companies offering health benefits omega-3, fibre and "great taste".

No doubt its all baised off some fancy research, but is it really choice or merely the illiusion of choice?